Identifiable by the chevron stripes seen on their bumble bee insignia, Danish sports label Hummel offer retro inspired and contemporary sportswear. Their history runs all the way back to 1923 when Albert and Michael Messmer founded Messmer & Co., creating one of the world's first football boots. Later renamed Hummel in the 1940s, the label have a long history of creating intuitive sportswear that fuses functionality with style. ASOS strives to bring forth the most directional edit of Hummel's collections, with a range that sits alongside our collection of contemporary menswear.