Launched by MUA and beauty blogger Huda Kattan in 2013 (you already know what it is), Huda Beauty started out as a blog that allowed Huda to share her beauty hacks with her followers, and has since gone on to become one of the fastest-growing beauty brands in the world – just let that sink in. Scroll the Huda Beauty at ASOS edit to double-tap best-selling lipsticks, eyeshadows and false eyelashes that hit different. Our makeup bags can’t even right now.