When it comes to skincare, The Ordinary's science-driven approach is anything but ordinary. And while the brand’s clinical formulas might seem a little complex, there’s good reason for it, since they target everything from pigmentation and scarring to anti-ageing. Unsure of where to start? We love Buffet – its multi-technology serum designed to tackle signs of ageing. We bet you’ve heard of the brand’s best-selling Granactive Retinoid serum, too.