Drawing on her 10+ years expertise as a beauty blogger, Huda Kattan decided to turn her attention to her followers’ skincare concerns and create skincare brand WISHFUL. Tapping into her own skincare hacks and knowledge of dermatology, the brand focuses on gentle, effective and simplified skincare – think exfoliating enzyme scrubs, moisturising serums, cleansing butters, skincare tools and more. Shop the WISHFUL at ASOS edit to cleanse your routine.