Determined to create a brand that black men everywhere could be proud of, Aaron Wallace kick-started his namesake grooming brand in 2016 from his south London barbershop. Specifically formulated for afro hair, scroll hydrating shampoos, moisturisers and beard oils in our Aaron Wallace at ASOS edit, all enriched with black seed oil and mango butter to help minimise breakage and keep your beard and barnet in tip-top condition.